The best product rarely wins. The best combination, wrapped in the
best story, wins almost every time. This is the one-page checklist
I use to find both — five boxes, in order.
The recombination trick — build something new from things that already exist
The purple cow test, and why feature stacking is insecurity with a roadmap
Godin's five story rules, plus a launch plan that isn't spray-and-pray
That download link had expired — enter your email and we'll open a fresh one.